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Industry analysts have an enormous impact on IT purchasing decisions
About Analyst Relations
Industry analysts have an enormous impact on IT purchasing decisions. Martin O'Brien is our seasoned analyst-relations expert. As a former, long-time EMEA AR manager at HP, he has developed strong relationships with many of the highest-profile analysts at the all the top-tier analyst houses, as well as at the smaller boutique/specialist firms. Even if you may already try to turn your hand to analyst relations, adding a well-connected and effective professional to your AR efforts is a solid bet. Martin is your man.
Arrange analyst briefings
Secure inclusion in upcoming reports
How do you influence the industry analysts that have such an enormous impact on IT purchasing decisions?
To influence the analysts you need to play the long-game and maximise long-term value through trusted relationships, brand-building and influencing of the sales cycle/purchase decision making. For this you need expert guidance and assistance
1. Relationship management
Focus on developing relationships with the top analysts and analyst firms
2. Analyst briefings
Arrange briefing events, calls, inquiries, advisories on a regular schedule and seek advice on the right analysts to reach out to
3. Focus on key reports
Aim to raise your profile across an audience of key influencer in order to get you mentioned in reports, research and comment
Interested? Let's get in touch!
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