Key Attribute

Specialist analyst relations programs

Compelling Proposition

Industry analysts have an enormous impact on IT purchasing decisions

About Analyst Relations

Industry analysts have an enormous impact on IT purchasing decisions. Martin O'Brien is our seasoned analyst-relations expert. As a former, long-time EMEA AR manager at HP, he has developed strong relationships with many of the highest-profile analysts at the all the top-tier analyst houses, as well as at the smaller boutique/specialist firms. Even if you may already try to turn your hand to analyst relations, adding a well-connected and effective professional to your AR efforts is a solid bet. Martin is your man.

Categories
  • Arrange analyst briefings
  • Secure inclusion in upcoming reports

How do you influence the industry analysts that have such an enormous impact on IT purchasing decisions?

To influence the analysts you need to play the long-game and maximise long-term value through trusted relationships, brand-building and influencing of the sales cycle/purchase decision making. For this you need expert guidance and assistance
1. Relationship management

Focus on developing relationships with the top analysts and analyst firms

2. Analyst briefings

Arrange briefing events, calls, inquiries, advisories on a regular schedule and seek advice on the right analysts to reach out to

3. Focus on key reports

Aim to raise your profile across an audience of key influencer in order to get you mentioned in reports, research and comment

Interested? Let's get in touch!

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