Key Attribute

Specialist digital ethics crisis management

Compelling Proposition

Countering the hysteria and misinformation that arises when you or your clients have a major data leak, outage or breach

Digital Ethics Brand Management - before a crisis

Organisations that have a culture that supports business ethics and in particular digital ethics (including data privacy and security), and that are prepared for the worst, are not only less likely to experience a data breach, but are also better able to respond in the event of one. We can provide strategic consulting to help you gain and sustain 'trusted brand status', then scenario planning and rehearsal to help you prepare for the worst, and finally crisis management from some of the top global influencers in the world to counter hysteria and misinformation when a disaster occurs.

FUD Busters Crisis Management - during a crisis

If you or your clients have a major data leak, outage or breach, and there’s hysteria and misinformation. Who are you gonna call? FUD Busters - The world’s only specialist crisis management team with real global credibility and authority in digital ethics (including privacy and security). The team is led by Bill Mew, who is the former global corporate comms leader for IBM Financial Services Sector (the $25bn market leader in Fintech). He dealt with every major banking systems outage and was the one that led IBM through the whole global financial crisis. He is now the top global social influencer on digital ethics and privacy, and he is able to use his skills and influence to help firms counter the hysteria and misinformation that they face following a major data leak, outage or breach

Options
  • Making digital ethics a brand value
  • Crisis management planning
  • Crisis scenario training and mock events
  • Crisis management execution

Digital Ethics Crisis Management

If you or your clients have a major data leak, outage or breach, and there’s hysteria and misinformation. Who are you gonna call?
There is a dividend to be had from establishing digital ethics as a core brand value.

Customers in all sectors, not just tech, want organisations to take a stand on data security and privacy – seeing it as more important than either their diversity or sustainability efforts. If they want to be in tune with their customers, then organisations need to take action on digital ethics and to do so NOW. If they wait until after an incident, it will be too late.

Organisational culture and preparation are the best defence in the event of a calamity.

Organisations that have a culture that supports business ethics and in particular digital ethics (including data privacy and security), and that are prepared for the worst, are not only less likely to experience a data breach, but are also better able to respond in the event of one.

Too many organisations are in denial or are unable to collaborate on digital ethics.

There is limited realisation that digital ethics has now become both the top brand risk and also the top potential brand attribute for almost all organisations. Even where some realisation exists, it is frequently either not seen as a priority or there is a lack of effective collaboration between the key functional silos with a role to play here.

Ask Us a Question

Every organisation has different needs. We want to understand yours. We want to be able to help you maximise the potential to leverage digital ethics to gain and retain 'trusted brand' status during the good times. And we want to ensure that hysteria and misinformation doesn't destry your brand when things go wrong. How can we help you?

FUD Busters

We can help you once there has been an incident, but it would be better to work with you to ensure that you are best prepared before one ever occurs.

What is FUD (Fear, Uncertainty and Disinformation)?

Back in the days when 'nobody got fired for buying IBM', FUD was a tactic used by the IBM sales team against customers that were considering buying from a rival. These days in pubc relations it refers to fear, uncertainty and disinformation and it is your greatest threat when you have a crisis.

Why is it so hard to counter FUD and the hysteria and misinfirmation that you face during a crisis?

If you or your clients have a major data leak, outage or breach, then there will inevitably be a level of hysteria and misinformation. Unortufnately at this time yor credibility (and therefore your ability to counter this FUD) will be at an all time low. Traditional crisis management teams can help you prepare, but during a crisis they won't have the authority, credibility and expertise in digital ethics that you will need.

So, what crisis hits, who are you going to call?

FUD Busters is the world’s only specialist crisis management team with real global credibility and authority in digital ethics (including privacy and security). The team is led by Bill Mew. Bill is the the former global corporate comms leader for IBM Financial Services Sector (the $25bn market leader in Fintech). He was the one that dealt with every major banking systems outage and that led them through the whole global financial crisis. He is now the world's top social influencer on digital ethics and privacy, and he is using his skills and influence to help firms counter the hysteria and misinformation that they face following a major data leak, outage or breach.

Get in touch so that we can discuss your needs

Understanding your requirements and objectives is important to us. We can then plan a workshop to help you refine your crisis management plan. Thereafter we can set up and run mock crises for you to test your processes and procedures. Finally, we will be on call, of course, to support you and counter any hysteria and misinformation that you face following a major data leak, outage or breach.

If you or your clients have a crisis, with hysteria and misinformation. Who are you gonna call? ... FUD Busters